MBA education is entering a "golden" era to be realities

MBA is entering a "golden" era
"MBA education from 'fanatic' encounter 'enrollment cold snap' and then presents the 'blitz' signs, reflecting the MBA education in China has begun to gradually enter the 'golden' era, began to move the brand and increase gold direction. Certain international The chairman of the business consulting firm, said in an interview with reporters, "China's accession to WTO, is entering a full range of business administration era. The business leaders 'heroic era' is drawing to an end, the next era of professional managers, Shang era, MBA Age. Enterprises will inevitably taking over by a new generation of business leaders. Knowledge, professionalism, internationalization, generalists will successfully meet the strong guarantee of economic globalization. MBA education will inevitably take on the important task of training a large number of the 21st century leader in the industrial and commercial enterprises forces. '
Our MBA talent required in the near future, will soon rise to the first in the world. Emerging commercial market and a large number of medium and small enterprises will gradually need cadres from the previous planned economy period conversion to need professional managers, need entrepreneurs need entrepreneurs need MBA era.
"Just started an MBA to bear such an important social responsibility, from the current situation, it seems that some an unbearable burden." Nevertheless, North China Electric Power University EMBA Center deputy director Wang Yafei, these gaps are mainly reflected in: a professors from different backgrounds. Foreign MBA will have its own mature system, Professor of background and extensive practical experience; market background, different understanding of the MBA. China's market economy is not a long time, and the understanding of the MBA market-oriented overseas so profound. Foreign business schools themselves with the characteristics of the market; view of teaching material, original things abroad, but domestic basically original teaching materials or direct translation of reality enough; Fourth foreign business The faculty is very mobile, which is very favorable to the spread of knowledge.
Community expressed doubts about the quality of MBA graduates, graduating 2003 MBA Feng Tao, Renmin University of China have their own views. She said that the MBA should school varies from person to person, but does not rule out some utilitarian purpose, directed at the flagship piece from. These people in the school did not seriously learning expertise graduate do not have the appropriate professional standards and professional conduct. She told reporters: "want to be a successful professional managers, the key is to have a good learning attitude and solid professionalism."
Build superior brand is a priority
Despite this year's MBA graduates employment pressure, but, MBA graduates of prestigious universities employment prospects remain favorable. April 11 survey report released by the Chinese edition of the latest issue of "Forbes" magazine, also confirmed that they are indeed "Money" optimistic: MBA graduates in the session of 2001 a pretty good return on investment. Four years after graduation, the average annual salary of full-time MBA graduates reached 13.7 million, which is 2.8 times that of the pre-admission, an average of only 1.9 years to recover the investment; while working graduates average annual salary of 131,000 yuan, is pre- 2.2 times, after graduating from an average of 1.2 years to recover the investment. And outside the Peking University International list the current average annual salary of the top 10 business schools in 2001 full-time graduates was 17.9 million, which is 3.6 times the annual salary of the Pre; a job graduates average annual salary of $ 20.6 million, is before enrollment three times the annual salary. In stark contrast with the optimism of the prestigious university MBA, a large number of companies out of the annual salary for MBA It was at about 50,000 yuan, Kelon, Skyworth and other enterprises, and even 2000 to 3000 yuan monthly salary to employ the MBA.
This phenomenon also reflects the MBA is becoming more competitive, in this stage of differentiation, major reshuffle. My MBA has quietly entered the era of the brand.
In fact, the Business School's MBA abroad has its own characteristics, and is built on the basis of their respective brands, and some attention to the management, some emphasis on financial services, and some attention to marketing, some emphasis on comprehensive ability. Experts said that the MBA should also make efforts to establish their own brands from the refinement of the MBA market specialization and features such. Specialty always relative, must be formed in the certain positioning. Professor Yu Shunkun that, we have to build what the MBA brand, we must first clear the needs of the community what MBA students. Today's society, a high-speed start to maintain the sustainable development of "social need" endurance ", it needs a large number of energetic, diligent and pragmatic MBA talent. The development of the market economy not only need to develop the MBA entrepreneurial talent, MBA excellent state-owned enterprises to take off calling people to join. After various efforts of teachers, schools, departments, will be able to create a brand in line with China's economic and social characteristics of the MBA.